GET INSPIRED

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GET INSPIRED ✷

KRISTIN THORNE

Creative Direction | Brand Design | Website Design

The client is a very well respected and known investigative journalist, up until working with us, she never had a branding done. She finally felt it was time to do so, however, she didn’t want anything over the top. Her main goal was to still appear very professional, but more put together. Her work speaks for itself so we didn’t want the branding to take away from that. In addition to creating her full branding, we also worked on her website design.

You can find the live website here.

ABOUT THE PROJECT

We approached her branding with a focus on understated professionalism, creating an identity that reflected her established reputation as an investigative journalist. The goal was to give her a polished, cohesive presence while keeping her work at the forefront. We carried that approach through her full branding and website design, ensuring everything felt considered, authentic, and aligned with the credibility she had already built.

MY APPROACH